The pop-up bar seems to have taken the world by storm since they first entered the scene a few years ago. From simple seasonal pop-ups to bars based on horror movies, there’s something to fit every niche.
Because of their low cost, ease of transport, and potential for modification, using recycled shipping containers is a popular choice for many pop-up entrepreneurs. But what goes into running one of these trendy little businesses? Building and running shipping container pop-up bars can’t be more complicated than just showing up in an old shipping container with a couple of beer kegs, right?
Well, while it’s not quite that simple, getting a pop-up bar going is still easier than you might think.
Your Complete Guide to Shipping Container Pop-Up Bars
Pop-up businesses have been around for several years now, and have proven effective because they’re quick and easy to set up relative to a conventional business. They have a low initial investment and low overhead because of their versatility.
And it’s that last point that makes pop-ups so appealing. Their versatility makes it possible to engage customers with exciting experiences that they wouldn’t find normally. So often, a quality pop-up will rely on having a specific idea in mind.
What Makes a Good Idea for a Pop-Up?
Really, the sky’s the limit on what you could do, and with the fairly low cost to get a pop-up going, almost any idea could be profitable. However, there are a few ways that you could hedge your bets.
Often times they open up to capitalize on large events, like the pop-ups that accompany San Diego Comic-Con every year. They move in, usually selling limited runs of exclusive merchandise, and then pack up when the event is over. Or they offer novelty experiences, including themed drinking and dining options.
Capitalizing on seasonal events is another safe bet. Traditional Christmas markets have been popular for centuries and were really the first pop-up enterprises.
Or just finding a niche interest to theme your bar around like movies, superheroes, or video games will reliably guarantee a certain level of interest – provided you’re in the right area.
Where Should I Put My Pop-Up?
Novelty is often what gets people interested in a pop-up. But all the unique charm in the world won’t help if no one can find your bar. So the location is at least as important as finding a niche.
Most pop-ups don’t invest heavily in advertising to help keep costs down. Instead, they rely on word-of-mouth and social media to get their names out there.
And in order to capitalize on that, you need to be seen first. Exactly where differs with every city of course. If you’re lucky, you might know about an up-and-coming neighborhood where rent for a small piece of land is still relatively cheap.
But usually, all but the most densely-developed neighborhoods will have a couple plots of underutilized land. It’s just a matter of doing your legwork and finding the sweet spot between rent prices and foot traffic.
Building a Pop-Up
Having come up with an idea and picked out a location, it’s time to get down to the real work of your enterprise.
Since building pop-up bars out of shipping containers isn’t a new concept, you’re in luck. You can easily research other successful ventures to pinpoint what design qualities they all have in common.
Where were the entrances, what size container did they use, how did they set aside inventory space? There’s no need to reinvent the wheel here, so if you’ve seen it done successfully elsewhere, there’s no reason not to borrow a few proven ideas.
Then there’s the work of actually modifying your container into a bar. Finding a contractor with experience in metalworking is probably harder than just finding a roofer, so you’ll want to vet the people you take on to work on the project.
Alternatively, you can buy a container from a retailer with the means and experience to modify your container for you. Then it’s just a matter of installing the bar theme and inventory.
Your Only Limit is Your Imagination
The beauty of shipping container pop-up bars is that you’re basically given a blank canvas.
They’re popular with the public because they frequently appeal to niche markets. Building a full-scale Pokemon-themed bar would be a risky investment, but it’s a great idea for a small, limited-time engagement.
And the choices afforded to you don’t have to stop there. If running a bar isn’t your passion, you can easily adapt the pop-up business model to suit almost any other business endeavor. Check out our list of innovative pop-up business ideas to get inspiration for your first pop-up enterprise.