It’s been nearly 10 years since the pop-up craze began to take over the US bar scene. It’s difficult to find a Top 50 bar that isn’t opening up a limited-time pop-up to bring in some buzz.
And what’s the structure everyone’s scrambling to use in their pop-up bar design? Shipping containers.
Shipping containers are cost-effective and simplistic. If you’re considering opening up your own pop-up bar this year, a shipping container is your best option.
Ready to discover why? Keep reading to learn all about the craze over shipping container pop-up bars.
Why Everyone Loves Pop-Up Bars
Pop bars first emerged as a way for celebrity bartenders to show off their skills and sell their award-winning drinks to their fans. Instead of making guest appearances at local bars, pops ups offered the opportunity to be creative and get closer to customers.
Now, pop-ups are well-loved by both the people who host them and the customers who attend them.
Bar-owners love hosting limited-time pop-ups to create a bit of buzz about their brand. It serves as another revenue stream. And for internationally-focused bars, it gets their name out to countries or populations that may not have heard of their brand.
But customers love pop-up bars, too. It gives them an excuse to change things up for a night and gather with friends in a new and noteworthy locale. The limited-time nature of many pop-ups is exciting for customers, too, and gives just one more thing to boast about in the office on Monday.
A pop-up bar can be a great way to bring new fans to your brand. It can help you celebrate an exciting event (i.e. the Super Bowl) or generate hype around a new cocktail recipe you’re trying out. So, should you start your own pop-up bar?
Should You Start Your Own Shipping Container Pop-Up Bar?
If you’re interested in opening up your own pop-up bar, a shipping container is a surprising yet inevitable choice for your pop-up structure. Shipping containers are cost-effective and trustworthy. They’ve also been used by some of the most famous pop-up bars so you know they’re tried and true.
Still on the fence about getting in on this evergreen trend? Here are our top two reasons you should start your own pop-up bar using a shipping container.
Shipping Container Pop-Up Bars are Cost-Effective
You don’t have to sign a lease or build something from scratch. Instead, just throw in a standalone sink, a few shelves for your liquor, and you’ll be ready to serve!
Shipping Container Pop-Up Bars are Buzz-Worthy
In today’s competitive age, you can’t afford to lose hype about your brand. That’s why top bars across the country are using pop-ups to keep their business relevant for years to come.
Start Your Shipping Container Pop-Up Bar Today!
Love pop-up bars and want to start your own this year? Then you need to check out Equipment Management Services’ wide array of shipping containers. Browse our shipping container gallery and start creating your very own pop-up bar today!