5 Essential Tips for Using Containers for a Pop-up Shop in Texas
Did you know that the average rent for retail space in Texas is $20 per square foot? This results in a monthly rent of $20,000 for a 1000 square foot space. That’s exorbitant, even considering that you might make it back through your sales. That’s where a pop-up shop comes in.
With a temporary pop-up shop, you will be able to set up a retail space in the busiest downtown core of Austin, Dallas or Houston, and not pay hundreds of thousands of dollars for that privilege.
Read on to see tips on how you can use shipping containers for pop-up shops around Texas.
1. Think About Your Brand Visibility
Opening a pop-up retail shop is becoming trendy nowadays, so much so that major retail brands that do not need a pop-up shop are going for this option to enhance brand visibility. Remember that your pop-up shop will need to display your brand loud and clear, be it through the paint you use, the decor you portray, or the salespeople you hire.
So, don’t forget to put effort into this aspect of your pop-up shop, as it will pay back several times over in the long run.
2. Think About Energy Sources
No one wants to be stuck without a Wi-Fi connection or lighting when running pop-up events. These events happen for a week or two at most, so you want to take advantage of every moment to the max.Ensure you think carefully about your energy sources, and have a backup generator if necessary. Better to be overprepared than under.
Remember, it’s easy to add additional energy sources to a shipping container pop-up retail shop.
3. Think About Enhancing Social Media Coverage
Everyone stops and stares when they notice a pop-up retail shop. It garners attention, and for good reason. Make sure you take advantage of all this additional attention by setting up a stand for social media pictures.This way your pop-up booth will be all over the social media channels. It could also result in you getting traditional media coverage which is always a nice bonus. Pop-up shops always attract curiosity in this regard.
4. Think About Security
You are not going to hold 24/7 events in your pop-up retail shop. So you will need to think about security at night.
The great thing about using shipping containers for a pop-up retail shop is that shipping containers are naturally secure against all the elements, this includes burglary or intrusion. Nevertheless, try to have additional measures of security around your pop-up booth. Better to be safe than sorry.
5. Think About Mobility
A pop-up retail shop usually doesn’t last for more than a few weeks. Then it’s moved around to different locations to enhance coverage and brand visibility.
That’s why using shipping containers for your pop-up shop is such a great idea! This way, once you are done with one location, you can get the shipping container picked up and dropped off at the new location.
Ready to Open Your Shipping Container Pop-up Shop?
You might be excited to open your own pop-up shop after reading this article.
If that’s the case, don’t forget to check out Equipment Management Services’ shipping container modification services. They are eager to help you with your next pop-up retail shop.